Mighty Bites
August 15, 2005
Cereal Designer
Kashi Company
P.O. Box 8557
La Jolla, CA 92038
Dear Sir(s) and/or Madam(s).
I, like you, yearn for a delicious cereal that is also healthful for growing bodies! I have sampled every cereal variety I could find, one flake, O, square, clump, and couldn’t classify/undefined form at a time. Often, I have purchased the boxes of cereal in question for more in-depth research at home. (Or on the way home! Have you ever tried Golden Grahams?)
Then I found MIGHTY bites. I have to admit that I was first drawn in by the big New! in the corner. New! is exactly what I needed! I was tiring of the 8–12 bowls of old cereal that power me through my day. Even Golden Grahams get boring after a while. Well, not Golden Grahams literally, but I think you get my point.
Your empowering message of delicious plus healthy was an exhilarating “equation!” You even have a celebrity endorsement in the form of one Dr. Sears Says. (Although Dr. Says is described as a “Father of Eight.” Eight what? That stumped me for a day and a half, before I figured it out. (It’s children, right?))
Which leads to my complaint. For such a principled cereal with so much love of children in its favor, how can you justify the shape of MIGHTY bites: A human form?! A cereal shaped like people?! You see where I’m going with this. I’m not accusing anyone of anything, but this shape is highly not appropriate!
I’m not naïve. I know that man-shaped cereal won’t necessarily promote cannibalism among impressionable children. But it certainly will give the less stable among them some very dangerous ideas.
Please consider a different shape. Maybe, going with the MIGHTY bites name, a boulder shape would work. Or a hydroelectric dam or a rhino(ceros). There are many mighty shapes in this world that wouldn’t imperil us as a nation.
I look forward to hearing from your people. I am available for more brainstorming, if that’s how you want to handle this.
Thank you for “making time for Terry,”
William “Terry” Fietz
Cereal Designer
Kashi Company
P.O. Box 8557
La Jolla, CA 92038
Dear Sir(s) and/or Madam(s).
I, like you, yearn for a delicious cereal that is also healthful for growing bodies! I have sampled every cereal variety I could find, one flake, O, square, clump, and couldn’t classify/undefined form at a time. Often, I have purchased the boxes of cereal in question for more in-depth research at home. (Or on the way home! Have you ever tried Golden Grahams?)
Then I found MIGHTY bites. I have to admit that I was first drawn in by the big New! in the corner. New! is exactly what I needed! I was tiring of the 8–12 bowls of old cereal that power me through my day. Even Golden Grahams get boring after a while. Well, not Golden Grahams literally, but I think you get my point.
Your empowering message of delicious plus healthy was an exhilarating “equation!” You even have a celebrity endorsement in the form of one Dr. Sears Says. (Although Dr. Says is described as a “Father of Eight.” Eight what? That stumped me for a day and a half, before I figured it out. (It’s children, right?))
Which leads to my complaint. For such a principled cereal with so much love of children in its favor, how can you justify the shape of MIGHTY bites: A human form?! A cereal shaped like people?! You see where I’m going with this. I’m not accusing anyone of anything, but this shape is highly not appropriate!
I’m not naïve. I know that man-shaped cereal won’t necessarily promote cannibalism among impressionable children. But it certainly will give the less stable among them some very dangerous ideas.
Please consider a different shape. Maybe, going with the MIGHTY bites name, a boulder shape would work. Or a hydroelectric dam or a rhino(ceros). There are many mighty shapes in this world that wouldn’t imperil us as a nation.
I look forward to hearing from your people. I am available for more brainstorming, if that’s how you want to handle this.
Thank you for “making time for Terry,”
William “Terry” Fietz
posted by Ben at 12:57 PM
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