Sierra Mist: The response
April 26, 2007
Dear Terry:
Thank you for taking the time to contact us here at Pepsi-Cola Company about the problem you had with one of our Sierra Mist packages. We always enjoy hearing from our loyal customers and I read with great interest your witty, creative correspondence. Please accept our apologies for the inconvenience this situation caused.
As you may well know, Pepsi-Cola has been producing some of the best-known and well-loved soft drinks on earth for over a century. It's with folks like you in mind that we have continued to work hard, ensuring our products are fresh, great tasting and wholesome and that our advertising, promotions and packaging meet the highest standards of excellence. So, you can imagine how distressed I was to hear about the packaging circumstances that you incurred.
The quality of our packaging is very important to us, and if you still have in your possession the defective container, we would like to get further information. There are codes that would be helpful in identifying and correcting any possible problems. Be assured that we take such incidents seriously and will follow up with the production facility responsible for filling and distributing this package.
Additionally, we do appreciate you sharing your suggestions with us. We thought you would be interested to know that we have a Packaging Innovations team that is always hard at work. These are the people within our company whose job it is to develop and create new packaging. And, although we are flattered that you chose to contact us, people at our Company may have already come with similar, inventive and humorous concepts.
At Pepsi we value the point of view of our consumers. Therefore, you can be certain that your perspective has been shared with the appropriate individuals here at our headquarters. I am sure that will find your feedback just as compelling as I have.
Again, thank you for contacting us and bringing this matter to our attention. I have taken the liberty of enclosing something to help you remember your friends here. We consider ourselves fortunate to count you among our truly valued customers.
Sincerely,
R____ H____
Consumer Relations Representative
[letter accompanied by two coupons (free 2-liter bottle) and a Pepsi hat—Terry.]
Dear Terry:
Thank you for taking the time to contact us here at Pepsi-Cola Company about the problem you had with one of our Sierra Mist packages. We always enjoy hearing from our loyal customers and I read with great interest your witty, creative correspondence. Please accept our apologies for the inconvenience this situation caused.
As you may well know, Pepsi-Cola has been producing some of the best-known and well-loved soft drinks on earth for over a century. It's with folks like you in mind that we have continued to work hard, ensuring our products are fresh, great tasting and wholesome and that our advertising, promotions and packaging meet the highest standards of excellence. So, you can imagine how distressed I was to hear about the packaging circumstances that you incurred.
The quality of our packaging is very important to us, and if you still have in your possession the defective container, we would like to get further information. There are codes that would be helpful in identifying and correcting any possible problems. Be assured that we take such incidents seriously and will follow up with the production facility responsible for filling and distributing this package.
Additionally, we do appreciate you sharing your suggestions with us. We thought you would be interested to know that we have a Packaging Innovations team that is always hard at work. These are the people within our company whose job it is to develop and create new packaging. And, although we are flattered that you chose to contact us, people at our Company may have already come with similar, inventive and humorous concepts.
At Pepsi we value the point of view of our consumers. Therefore, you can be certain that your perspective has been shared with the appropriate individuals here at our headquarters. I am sure that will find your feedback just as compelling as I have.
Again, thank you for contacting us and bringing this matter to our attention. I have taken the liberty of enclosing something to help you remember your friends here. We consider ourselves fortunate to count you among our truly valued customers.
Sincerely,
R____ H____
Consumer Relations Representative
[letter accompanied by two coupons (free 2-liter bottle) and a Pepsi hat—Terry.]
posted by Ben at 11:11 PM
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