Monday, October 24, 2005

Mighty Bites: The response

October 18, 2005

Dear Mr. Fietz:

Thank you for your comments regarding Kashi® Mighty bites™. Consumer opinion is important to us and we thank you for the time you took to contact us.

We are sorry that you did not enjoy the appearance of this product however we wanted to make a cereal that was for kids WHOLE BODY and MIND.

Our research indicates that many consumers approve of its aroma, taste, texture and appearance. Although you do not share this opinion, we appreciate your letting us know that Kashi® Mighty bites™ did not measure up to your expectations.

We appreciate your comments and will share them with the appropriate company officials. We have enclosed coupons which we hope you will use to try this product again, or to purchase another product that you enjoy.

Thank you again for sharing your thoughts!

Best of health,

A________ A_____
Consumer Relations